"Mr. Benton's intellectual properties. . .have made him stand out in an industry dominated
by big entertainment companies." —The Wall Street Journal 6 /19/ 07

And by the way, The American Librarian's Association has —for the THIRD TIME—chosen an It's Happy Book as one of their TOP PICKS for teen readers! The feeling's mutual: I never met a librarian I didn't like.

An anti-drug campaign featuring It's Happy Bunny was honored at the 2007 Austin ADDY Awards for advertising excellence in the category of public service.

The campaign, which features a poster and sticker series and web site aimed at middle-school students, was entered into the Austin ADDY Awards competition by the Partnership for a Drug-Free America, Texas Alliance and earned them and It's Happy Bunny artist and creator Jim Benton, a GOLD ADDY, a Silver ADDY and a Bronze ADDY award for Public Service marketing. The campaign features It's Happy Bunny images and phrases deriding substance abuse.

These were created by Benton especially for this campaign at the request of the Partnership for a Drug-Free America, Texas Alliance for use in Texas as well as by any other participating Partnership for a Drug-Free America alliances nationwide.

The ADDYs are the largest creative competition in the nation, with over 60,000 entries. The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world.